Big Heart


Launched as a project to mark the 50th anniversary of the Hemas flagship brand Baby Cheramy in 2012, the Big Heart Project partners with the Ministry of Child Development and Women’s Affairs to ameliorate the effects of poverty on a child’s right to education. After the 50th anniversary event, this project was handed over to the Hemas Outreach Foundation for continuity.

A report published by the Department of Probation and Child Services reveals that there are approximately 40,000 children at risk of dropping out of formal education due to extreme poverty. The Nana Diriya programme initiated by the Department of Probation and Child Services raises funds for these children. It is however an impossible task for a single entity to handle such a massive task. Big Heart thus targets children who are most at risk by funding the first five years of their essential schooling (Grades 1–5) through the Nena Diriya Education Aid Program.

The Big Heart project at present has 253 children on board. They all receive a monthly Rs. 2,000/- into their bank savings book through a standing order. Rs. 1500/- is used for the child’s monthly expenses and the balance Rs. 500/- is compulsorily saved. At the end of every school term, the Ministry sends the Hemas Outreach Foundation a progress report on the child’s performance. We are thus able to measure and monitor the success of this project. With this being an-ongoing project more such needy children are absorbed on an annual basis depending on the available funds received.